After two years and over 200 engaged members, I'm thrilled to introduce highgloss—the glow-up your beauty content deserves. highgloss is the first community created exclusively for influencers and creators dedicated to monetizing in the beauty industry.
With my decade of experience in influencer marketing and millions of dollars spent casting creators on behalf of brands, you'll gain insider access to the strategies and insights that drive brand decisions – no more speculating.
I want to help you unlock your full potential as a creator and entrepreneur while building meaningful connections. In an industry that can often feel competitive, I've created a community that values collaboration, joy, and creativity.
Ready to outshine the competition?
✨The glow-up your content deserves✨
Welcome to
LISTEN UP 🎧
A love note from me to you.
highgloss membership
$35.00 / month
highgloss is your ultimate toolkit for content creator success.
As someone with over a decade of experience running influencer marketing campaigns, I’ve seen it all and pride myself on staying at the fore-front of the constant change in trends, success metrics and whitespace opportunities for content creators.
With all the knowledge I’ve collected, I’m giving you exclusive access to the strategies and support you need to thrive in the competitive beauty space with.
✓ Industry Expertise
✓ Personalized Attention
✓ 240 min of Live Sessions / Month
✓ Exclusive Monthly Content Drops
✓ More Benefits Coming in 2025
Ready to become a member? Learn more about what to expect ⬇️
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I’ve worked with top-tier brands like Clarins, Derma E, Mugler Fragrances, ReVive, It Cosmetics, BedHead and Cos Bar, and know exactly what they’re looking for when it comes to creator partnerships.
My insights = your secret weapon.
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Hello….it’s me! With the Creator Hotline, your questions get the VIP treatment. Need to know what to charge, how to refine a pitch, or get feedback on your content? I'll provide personalized answers within 24 hours, ensuring you're always on the right track.
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Experience 240 minutes of live sessions each month, where I'll tackle the toughest challenges in influencer marketing. This is hands-on, real-time support designed to keep you ahead of the game.
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Elevate your journey with exclusive content drops that reinforce and build on what you learn in our live sessions, giving you the edge you need to succeed. You'll receive an immediate Welcome Drop plus monthly content drops thereafter!
Meet your industry insider
Sonia Elyss
Here are a few personal things to break the ice:
I once danced on stage with Miley Cyrus.
California Native, New Yorker by choice. 15+ years in the big apple!
“The Kid” is 2yrs old and he’s a handful.
My report card said “disrupts class by talking too much” several years in a row.
Cancer, Capricorn, Libra are my Big 3.
A certified marketing strategist and trade marked Internet Cheerleader™, it’s wonderful to meet you, 👋🏼 I’m Sonia. Here are a few impersonal bits and bobs you should know about me as your mentor and leader:
I’ve worked in influencer marketing for over a decade, that’s a long time to watch creators and brands grow and evolve. Don’t worry, I’ve been taking notes and I have a lot to share!
Brands I’ve called ‘Client’: Derma E, Clarins, IT Cosmetics, Kiehl’s, Mugler Fragrances, Cos Bar, ReVive, Bed Head by TIGI.. just to name a few.
After 10+ years running influencer campaigns for some of your favorite brands, I’ve spent millions of dollars on thousands of creators. 🤑
The beauty industry has been my niche for nearly 7 years but I’ve worked across countless consumer goods (sorry Charlie, I’m a beauty girl).
I’m no stranger to the mic, my straight-shooting advice and sense of humor has graced the stage for Create & Cultivate, Section 4 and multiple corporate education gatherings. You can also find 20+ episodes of incredible content on my weekly podcast, lipservice world.
You can quote me! My expertise has been featured in Business of Fashion, Beauty Independent, Beauty Matter, Influence Weekly and dare I say, The New York Times!?
Q: Is highgloss the right fit for you?
Are you struggling to break into the beauty industry and unsure how to monetize your content?
Wishing you had a trusted industry expert to turn to for quick, reliable advice at any roadblock?
Do you find it challenging to keep up with the strategies that brands are using to choose creators?
Do you need dedicated time to brainstorm content ideas the execute ASAP?
Looking for a community that supports your goals & helps you stay accountable and organized?
Have you been overthinking what to post, when to post and feeling overwhelmed by the “gurus”?
I see you nodding your head, yes! 👀
Ready for the glow-up?
Feeling isolated → being part of a supportive community with over 200 creators.
Struggling to find opportunities → accessing gifting opportunities and connecting with incredible beauty brands.
Lacking motivation and direction → staying on track with live accountability sessions and expert guidance.
Celebrating wins alone → sharing your successes (big & small) with a community that cheers you on.
Second guessing hitting post → creating content and posting with ease and confidence.
Feeling lost and overwhelmed → waking up confident each day in your beauty creator journey because you’re being guided by an industry professional who has the answers you need.